Nowadays, companies are heavily relying on technology to grow their businesses. Getting hands with the latest technological advancements is a great way to keep up with business competitors trying to do the same thing.
As far as tech goes, it plays an important role in improving the work quality of different departments, especially the marketing and sales departments. There are numerous tech hacks that focus on automating tasks, increasing efficiency, generating leads, and more.
In this article, we will talk about which tech hacks will work best for your company to stay ahead of the competition. The following are 12 effective tech hacks to enhance your business processes.
Tech Hacks for Businesses to Stay Ahead in the Competition
1. Manage customer data using CRM applications
For any business, customers are always the top priority. But it’s hard to keep up with all the information. This is where Customer Relationship Management (CRM) comes into play.
CRM enables organizations to understand their customers, such as their personal details, product purchase history, conversation history, etc.
Ultimately, companies can better anticipate and meet the demands of their customers. You can skillfully gain a tactical advantage to handle prospects and sales using CRM. Customer data allows companies to target the exact target audience for marketing and selling goods.
CRM streamlines and automates business activities ranging from sales to marketing campaigns. This enables companies to structure and interpret these activities easily.
Moreover, CRM software enables companies to manage their customer contacts and interactions better. CRM improves customer satisfaction by streamlining customer communication processes.
Talking about customer communication processes brings us to our next tech hack, i.e., cloud telephony.
2. Interact with customers and teams with cloud telephony
Communication has come a long way, from wired telephone systems to cloud-based phone systems. Cloud telephony is sweeping the business sector as more companies shift to cloud platforms.
Virtual cloud phone systems enable you to interact via different communication channels such as voice calls, text messages, real-time chats, social media, video calls, etc. That means you have every means to connect with your potential customers and attract them to get invested in your business.
There are contact centers that use cloud phone platforms to give an omnichannel experience. It won’t matter which channel one customer uses to contact you; there is a seamless transition from one channel to another without losing the interaction history of that customer.
Cloud communication not just benefits the customers but also the employees. Employees can stay connected with their other employees regardless of their location and time.
They can share customer data, exchange files, and join conference meetings effortlessly. It made the practice of work-from-home possible.
Since cloud phone service providers offer international phone numbers, you can expand your business to other cities or countries and create a local presence.
3. Generate leads through an attractive business website
These days business website is a common technique to display what the company is all about. It not only advertise your business but also acts as a medium to sell product and services.
That’s why it is important to create a visually appealing website and include informative contents to attract customers. The best thing you can do is improve your website’s web pages to provide readers with delicious and relevant material. You must rectify your content regularly to present the most up-to-date information.
As a result, the quantity of landing pages on the website is also important. More web pages with valuable information can prolong your visitors’ stay on your site. This allows you to include internal links with appealing anchor text to encourage people to click on them.
Making people spend longer time on your website directly impacts how they perceive your company. The ultimate goal is to attract visitors to sign up on your website and generate a new lead. QR codes can be added to your website to provide visitors with easy access to additional information about your products or services.
Also, you can add your business phone number to the website. The click-to-call widget is one of the most appealing features that encourage visitors to call you directly by clicking on the number.
In other cases, clicking the phone number encourages visitors to provide information such as their phone number to give a call-back in a matter of seconds.
The click-to-call widget is a terrific way to assure visitors that they will be dealing with a live person. It also enables businesses to collect useful information from visitors to enhance lead generation.
4. Optimize business tasks with productivity tools
Setting objectives, assigning tasks, tracking progress, creating reports, and communicating with staff in real-time become easier using productivity tools.
The overall process and final product improve when employees can exchange data with some clicks, verify the project’s progress, and examine work productivity. Employees also tend to focus harder on their tasks when productivity tools continuously track their real-time progress.
Productivity tools also allow you to combine data from multiple sources and openly discuss changes. Employees can message each other directly to keep them up to date on upcoming events and assignments.
Productivity tools greatly assist remote working employees as they are always connected regardless of their geographical location.
Managers can use productivity tools for creating tasks and setting goals before assigning them to employees. You can track all of your employees’ work progress in real-time.
High-level security protections are built into productivity tools, reducing potential security risks and protecting your data from prying eyes. Users need to have valid credentials to access the dashboard.
5. Paid advertisements on Google
As far as business is concerned, it’s difficult to reach the desired target audience at the initial stages of business. The easy solution for advertising your business is via Google Ads.
Google Ads, also known as Pay-per-click (PPC) ads, generate your ad at the top of the search result when people search for specific keywords. You pay per click, which means you get charged each time someone clicks on your ad and opens it.
These keywords are previously defined by you while activating Google Ads. You start by bidding on a keyword, and then adverts are chosen based on quality score and bid amounts. You can list a set of keywords to target that will likely land your target audience in your ads.
6. Focus on machines and Artificial Intelligence
Machines are more productive than humans while working. They can work continuously with diligence at the same pace, unlike humans. This implies that you can rely on them at any time. They have the ability to provide you alert you to any important information.
Machines that use artificial intelligence can examine vast volumes of data in a matter of seconds. As long as they have relevant data, they will take less time to make decisions.
AI computers are good at quickly digesting data and coming up with relevant responses to any question that arises in the workplace. They provide accurate projections and consumer demands for handling business processes depending on what they learn.
Chatbots powered by artificial intelligence (AI) enable organizations to deliver customer service at any hour any day. Businesses can easily automate conversations via emails, phone calls, online chats, etc., to streamline business communication.
AI technology can aid in improving the accuracy of cash flow forecasts. This increases the likelihood of the company’s overall revenue collection.
7. Social media marketing strategy
Marketing is always a key element to compete with competing businesses. These days, social media has become a great place to market products and services.
People nowadays spend the majority of their time on various social media platforms like Instagram, Twitter, Facebook, and others. These popular social media platforms have a vast user base giving you a strong chance to reach more prospects.
The target audience is the specific group of people you want to reach through your social media channels. They’ll be the main set of prospects to whom you will advertise your products or services.
The most important thing you can do as a social media marketer is to understand your target market. Your target audience has an impact on every part of your social media strategy. Businesses need to carry out proper audience research to create the right content, brand image, and social media ads.
8. Seamless mobile application experience
People who own a smartphone prefer online shopping. As a result, having a mobile app for your business can assist boost your company’s range to the target audience.
Since mobile apps allow businesses to engage directly with their customers through in-app purchases, offers, promotions, and alerts, they enhance client loyalty toward the brand.
Companies can utilize mobile apps to gather data on customer preferences as well as their behavior patterns. This allows them to make key decisions on the basis of the information gathered. This impacts the business by increasing sales and improving consumer satisfaction.
9. Virtual assistants
Virtual assistants provide administrative support to businesses, teams, and individuals via the Internet. Virtual assistant services have gained popularity in a wide range of businesses as more companies outsource business tasks.
Virtual assistants are commonly hired to answer phones, manage emails and multiple social media accounts, conduct research, schedule appointments, and make payments.
Start by thinking about what abilities you could utilize to support small business owners when considering exactly what sort of assistance to provide.
10. Social media influencing
Influencer marketing is an effective marketing strategy for all types of businesses. The majority of companies now measure their success in terms of social media conversions and sales.
Having a popular YouTuber review social media influencers post clever Instagram reels, or have TikTok stars upload promotional videos about your business product can assist you in reaching a larger audience.
Renowned bloggers’ blogs can help a business define its reputation and inspire customers to return. A credible interview with a well-known third-party expert who can promote your business is a terrific strategy for marketing.
11. Promote via guest posting
Guest posting is an excellent way to expand the reach of your business website while also gaining backlinks.
To establish an effective guest blogging plan, you will need to find different industry sites through outreach tactics. After that, you can send and post appropriate blogs related to your business.
Anyone who reads a guest post that includes a link to your business website has a good chance of buying your product and services. That particular guest article will lead them to your website.
Guest posting also increases your website’s domain authority. Backlinks from high-quality websites can help your website rank higher in search engine results. This increases the likelihood that visitors looking for products similar to yours will come across your site.
12. Cookies and notifications
Many business websites are requesting visitors to accept cookies. This doesn’t appear to be significant, but it is an effective means of staying in touch with the target audience.
Business websites can add cookies to a visitor’s browser after they accept the request for cookies. By doing this, business websites can save credentials, identify prospects, and tailor what information you display on your website based on customers’ preferences.
Showing people what they want provides your company a good opportunity to convert them into loyal consumers. It also encourages customers to return to your website frequently.
Like cookies, visitors can also turn on push notifications on web browsers. This allows websites to notify about business products, discounts, or latest offers directly through an alert via the browsers.
Conclusion
Businesses need to stay up-to-date on current technology for competing in the market. The number of businesses is increasing rapidly day by day, which means the effort of attracting business towards your business should also increase exponentially.
This is where the aforementioned tech hacks will be a lifesaver to keep your business popular in the market for attracting new customers and retaining old ones.
