Digital Marketing, also called as Internet Marketing. One of the most powerful things in the world right now! 😉
what’s the speciality of this field you know? You don’t need to be an undergraduate or postgraduate student to learn this! Anyone can learn this for free of cost on the internet, even a 10th standard student can learn it easily!
So let me explain to you the definition of “Digital Marketing” in my own words, I mean simple words, becoz if you search on the internet, some bloggers use complex words to explain this, so that’s why I want to explain it to you in a simple way,
Marketing an item or product on the Internet is called Digital Marketing.
So simple definition, right? 😀
Also, Most people think that “Digital Marketing” means it’s something related to websites or blogs stuff, but in reality, you can do Digital Marketing or Internet Marketing without having any website also!
Digital Marketing is vast, it contains many types!
Cool, wait, let me give you some examples,
Marketing by using a Facebook page:
- 1 Search Engine Optimization (SEO):
- 2 Search Engine Marketing (SEM):
- 3 Social Media Marketing:
- 4 E-Mail Marketing:
- 5 Affiliate Marketing:
- 6 Web Tools:
I have a friend who earns money just by his Facebook page, He got a big page, in that he simply shares the posts, articles of some brand companies, and earn money!
So cool, right? So this also comes under Digital Marketing, he’s simply marketing his client’s posts/articles on his Facebook page!
Marketing by using a website:
I have a website called Tricks99.net, and I cover technology articles there, so sometimes some companies approach me to advertise their products by writing an article about it, or placing banner ads about their products on my site! Or some companies ask me to review their Softwares and cover that review article on my site! So I get paid by all these different offers!
So here I’m earning money from those offers by my website and this comes under Digital Marketing too!
1 more example,
Again I want to give myself as an example, but this time in a different type!
Like I said above that I earn some money from my website,
so without a website too, I earn money sometimes! I buy, sell domains, means I buy some good domain names for less price and again sell those same domains for more price! And this is called ‘Domaining’.
I market my domains to some companies which are having a similar name as my domain name, telling them that my domain is more precious and it would help them in building more brand value to their company! So by selling it to them, I earn money and this also comes under Digital Marketing or Internet Marketing.
So like I said above, Digital Marketing is vast, it contains many types!
So today I want to cover some important aspects or types of Digital Marketing, once you read these, you’ll get to know what is what, and also how some people are earning money by using the Internet!
Search Engine Optimization (SEO):
Before telling you about SEO, you should basically know how a search engine works!
Please watch this video about how Google search engine works,
Now I’m assuming that you know/understood how Google search works,
So let me tell you about SEO in simple words,
What is SEO:
The process of optimising your website so that it’ll appear in top results on the search engine (google, bing etc) search pages.
Let me tell you in a more simpler version,
For example, You wrote an article on your website called “iPhone 7 Review“,
so when people search on google about the review of iPhone 7, now your article should appear in top 3 results on Google search 1st page!
Normally there would be hundreds of articles on the same topic which you wrote, so now you have to beat all those others (comptetitors) and you should get your article indexed in the 1st position on Google search 1st page.
So the process how you optimise your article in order to get indexed in the top positions on the search engine is called search engine optimisation.
Here it’s like you are getting free traffic, I mean you write articles and you get indexed within the top 3 positions, and you’re gaining visitors [traffic] from it! So it’s completely free of cost and the rankings depend upon how you master SEO tips! So you’re not spending any money to get visitors to your blog!
SEO is like a small or mini-course which you can learn easily by reading the articles, videos about SEO on the Internet
SEO is basically of 2 types: On-Page SEO and Off-Page SEO
The Name “On-Page” itself describes the nature of the work here.
Here we will do SEO optimisations on the page/article, so that’s why we call it ‘On-Page SEO’.
Some of the popular On-Page SEO optimisations:
a)Title and URL: Here we make sure that our target keyword is present in both the Title of our Blog post and the URL of the blog post,
For example, if I am writing a blog post about the review of a phone like ‘iPhone7’, then definitely I will use my targeted keyword ‘iPhone7’ in my blog title,
so my post title will be like “iPhone7 Review: Pros and Cons”
and my Url will be like www.Startflyingonline.com/iphone-7-review
b)Keywords Placement: Although these are some tips only, but not any official rules by Google,
It’s best that your targeted keywords should appear in the H1 tag, in 1st Para and 2nd Para of your article
It doesn’t mean that you should overwrite your keywords again and again!
If you do so, your article will be seen as “Spammy” by the eyes of Google search bots and your article won’t be ranked on top search results
c)Image Optimization: Not only just the text content you need to optimise in your article, but you should also take care of the “Images” too
You need to use ‘Keywords” for your image names, Title Tag and Alt Tag.
Although there are several tips, things in On-Page SEO, I can’t explain all those here as it takes more time. So I recommend you to check this best guide on the Internet, On-Page SEO: Anatomy of a Perfectly Optimized Page
Here, we don’t do anything on the article, instead, we do outside of the article! So that’s why it called “Off-Page SEO”
“Backlinks” is the main part of Off-Page SEO.
What is Backlink?
Linking a page by other page is called Backlinking!
For example, there are two different web pages of 2 different websites called X and Y, so when ‘page X’ is giving a link to the ‘Page Y’, then we say that ‘X’ is giving backlink to ‘Y’
So why will anyone generally gives backlinks to others? or linking to others?
Let’s say that you’re writing a topic called ‘iPhone 8 review post’ and meanwhile you read a relevant topic like ‘iPhone 8 Cases’ on your friend’s blog and found out some really cool case designs, then you might include that ‘iPhone 8 Cases’ post link as “Also to check: ……………” at the end of your original post saying that your readers might be interested in checking this post too as it has some cool collection of designs!
So the more other blogs link to your article, is the more benefits you get! Google will consider it as a positive sign to give you top rankings on search results! But it should be relevant topics links only, you can’t get a backlink to your ‘iPhone 8 review’ post from a Food blog post or Health blog post
You can check this guide: What Are Backlinks in SEO and What Are The Advantages of Backlinks?
For more information about SEO, you can check this article written by an Expert called ‘Neil Patel’, SEO Made Simple: A Step-by-Step Guide
Some people who master this SEO art, sell their services for other website owners who are weak in SEO, in fact, I too do if I get any offers!
Search Engine Marketing (SEM):
What is SEM:
Search Engine Marketing is the process of getting traffic (visitors) to your website by purchasing Ads on search engines.
For example, look at this below image,
So the top 3 search results here are Paid Ads, and you can see the label “Ad” before the url of the sites there, also there’s an ad in the right sidebar and we can clearly see here too the label “Sponsored”
So these are called ‘Paid ads’, all these particular website owners paid some amount to Google to display their snippets in those top fixed positions!
There is a website called “Google Adwords“, so you have to pay money to google here by creating some Ad Campaigns!
For more information about the SEM, you can check this article: What Is SEM & Paid Search Marketing?
Social Media Marketing:
What is Social Media Marketing:
The process of gaining traffic (visitors) to our website through social media sites like Facebook or Twitter or LinkedIn or Instagram etc
Nowadays, Social Media Marketing is so hot! I’ll tell you why,
One cannot rank his all articles of his website on google top search results due to the heavy competition there, even if you consider me, If I write 10 articles, only 2 or 3 will rank on top 5 positions of page 1 on Google search, that’s how hard it is!
So now people like me who are not ranking their articles well on google search results, so they will use Facebook or Instagram to bring visitors to targeted websites!
Let me tell you an example, Some companies use big, active facebook pages to drive traffic to their product pages on their websites. They will pay money to the page admins to share their brand posts, articles!
In another case, if their company FB page itself is a big one, then they will use paid ads on their pages to boost the post so that it’ll reach to more facebook audience. So by this method, they will try to bring visitors to their website and make sales!
I know some friends having good followers on their Instagram profiles, so some brands pay them to post their brand stories, photos.
For more information about this topic, you can read this article: Social Media Marketing Made Simple: A Step-by-Step Guide
Have you wondered why you get a lot of unwanted emails to your email inbox even though you never subscribed to them?
Haha, that’s the power of Email Marketing!
Email Marketing is so hot if you learn properly!
What is Email Marketing?
Advertising products or services via emails!
Sounds so simple, right? Haha, no! This is a bit difficult, the first thing you should need in Email Marketing is Patience.
Why I said like that is, it takes some months of time to bring traffic (visitors) to your website and again converting those visitors to your email subscribers take a bit time too and it all depends upon how skilled you’re converting your website visitor into an email subscriber, not every visitor who visits your website will subscribe to your Email Newsletter!
So once you have some email subscribers, again you need to learn how to advertise your products/services to them in emails so that they will purchase and keep purchasing in future too! It’s like an Art! But once you master it, money is yours! 😀
For more information about this topic, you can read this article: A Beginner’s Guide to Successful Email Marketing
Affiliate Marketing is as cold as ice! 😀
It’s not like everyone’s cup of tea!
But Affiliate Marketing has the power to make you a Rich Person! 🙂
What is Affiliate Marketing?
Selling products/items of a company and earning commission for each sale for the sold product by that company!
Let me give you a simple example (a real-life example),
Earlier my friend asked me about the best hosting company to host his new website, so I referred him the hosting company which I use regularly, so my friend purchased via my referral, so the Hosting company which I referred my friend has paid me some amount (commission) for referring my friend to them and making them a sale!
So It’s like being a mediator in the back!
I know some friends of mine who became rich by simply doing Affiliate Marketing. They worked so hard to learn and finally, they achieved!
So you too want to earn money by Affiliate Marketing? Want to know what can you sell on the Internet?
You can sell whatever you want to be frank, you can sell books or software or phones or web hosting or even any product on Amazon
In order to do Affiliate marketing, you can use your website to sell the products, you can use Social Media Marketing or you can use Email Marketing or whatever you’re comfortable with!
For more information about this topic, you can read this article: Affiliate Marketing Made Simple: A Step-by-Step Guide
If you want to be an expert in any field like SEO or SEM or Email marketing or Affiliate Marketing, etc, you first need to master the tools in that particular field!
Tools help us a lot in saving time by saving us from doing manual research for each and every small thing! Also, some complex work which we can’t do manually can be done by tools only!
There are many tools in each field, which are free and paid, you can simply google those topics and find out the popular tools!
Coming to SEO topic,
If you’re running a website, you should know the “Google Analytics” tool, in order to track the important data regarding your website like how many visitors you’re getting daily, which country people are visiting your site daily, which pages/posts of your site are getting much visitors, etc info
And this is a Free tool, which is an awesome one! There are similar tools too for the same purpose, features, but this is the best one in the market!
Coming to SEM,
You should know about the “Google Adwords” tool, here you can advertise your products or services on google search results, or via ads on other websites
You have to create Ad campaigns here, and you will be able to set the budget for different options like keywords, ad formats, ad placements etc
You can track data for each and every single Dollar ($) you invest!
This is a free tool too, you all you need is some money to invest for your Ads!
In the same way, there are some popular tools for Social media Marketing, Email Marketing, Affiliate Marketing etc
I’ll tell you a personal example of mine, I even track my emails which I Send too by using a software called “Streak”, it tells me whether the other person opened my mail or not, at what time they opened, and location too! So life will be easy if you use tools! 😀
So I want to close this article by now, as this topic “Digital Marketing” and it’s components are vast, I just wanted to share the basic info part about what is what and how’s that happening! I also provided some additional references for some topics above, so please kindly check if you want to learn in-depth about these topics!
Do let me know if you have any doubts regarding any topics which I explained above! Also, don’t hesitate to share your ideas about if you want me to add any more information here! I’m always happy to help you! 🙂